The 5-Day Fundraising Sprint
Two strategic lead magnet options designed to attract high-intent leads, showcase your unique authority, and drive enrolment in the full Gaign Skills programme.
Following your strategic direction, I have revised the two lead magnet options to maximize their market reach and impact. Option 1 has been expanded from door-to-door fundraising to face-to-face fundraising more broadly, encompassing street fundraising, community events, corporate presentations, and donor meetings. This broadens the addressable market while maintaining your unique competitive advantage.
Additionally, I have created two sub-versions of Option 1: a Universal Version with worldwide appeal (focusing on timeless human psychology and communication principles) and a UK-Specific Version that addresses regulatory requirements, cultural nuances, and sector-specific challenges unique to British charities. This dual-track approach allows you to serve both international students and your core UK market without diluting your message.
Option 3 (The Ethical Conversion Sprint) has been refined to complement Option 1, with adjustments to ensure it appeals to both universal and UK-specific audiences. Together, these two options create a comprehensive lead generation system that positions you as both a tactical expert (Option 1) and a strategic thought leader (Option 3).
Option 1: The Face-to-Face Fundraising Mastery Sprint
Position yourself as the world's leading authority on face-to-face fundraising by teaching the exact techniques that made you Salesperson of the Year at the European Marketing Convention.
Attract individual fundraisers (B2C) across all face-to-face contexts and provide immediately actionable techniques that double conversion rates.
Junior to mid-level fundraisers working for health charities, community organizations, and nonprofits worldwide or specifically within the UK charity sector.
"In just five days, you will learn the five face-to-face fundraising techniques that helped me become Salesperson of the Year. By Day 5, you will have a repeatable framework for success."
This version focuses on timeless principles of human psychology, communication, and persuasion that work in any cultural context. It avoids references to UK-specific regulations, terminology, or sector norms, making it accessible to fundraisers in the United States, Canada, Australia, Europe, and beyond.
5-Day Curriculum
Learn the psychology of first impressions and the 'Pattern Interrupt' technique that captures attention in the first seven seconds.
Real-World Example:
"Hi, I'm Jose. I'm not here to sell you anything—I'm here because your neighbor just helped save a life, and I wanted to see if you'd like to hear how."
Homework:
Practice your opening line in a low-stakes environment and report back on what worked.
Key Principle: The opening is not about you or your charity—it is about the person you are speaking to.
Learn the 'Three-Sentence Story' framework that connects the donor's values to the charity's impact in under 30 seconds.
Real-World Example:
"Right now, thousands of families are facing a cancer diagnosis with no idea where to turn for support. Our charity provides free counseling, financial assistance, and community connection. For just £10 a month, you can ensure that no family faces cancer alone."
Homework:
Craft your own three-sentence story and test it on three people.
Key Principle: People do not donate to organizations—they donate to outcomes.
Learn the proprietary 'Objection Judo' technique that reframes common objections into opportunities to deepen the conversation.
Real-World Example:
When someone says, 'I already donate to another charity,' respond: 'That's amazing—thank you for being someone who gives back. Can I ask what drew you to that charity?'
Homework:
Identify your three most common objections and craft Judo responses.
Key Principle: Objections are not rejections—they are invitations to understand the person's values.
Learn the 'Permission-Based Ask' framework that respects the donor's autonomy while making it easy to say yes.
Real-World Example:
"Would it be okay if I shared how you can make that happen? [Wait for yes.] Brilliant. Most people choose to give £10 a month. What feels right for you?"
Homework:
Practice the Permission-Based Ask in a low-stakes environment.
Key Principle: The close is not about convincing—it is about inviting.
Build a simple follow-up system that increases donor retention by 30%.
Real-World Example:
Within 48 hours: personalised thank-you. At 30 days: impact update. At 60 days: donor appreciation event. At 90 days: second ask.
Homework:
Design your own 90-day follow-up plan for your next donor.
Key Principle: Retention is more profitable than acquisition.
- Short video lesson (10-15 minutes) from Jose each day
- One-page PDF cheat sheet summarising key principles
- Specific homework assignment each day
- Day 5 Bonus: Downloadable Face-to-Face Fundraising Playbook with scripts, templates, and case studies
At the end of Day 5, reveal that the Face-to-Face Fundraising Mastery Sprint is just Module 1 of the Gaign Skills Practitioner programme. Participants who want to master grant writing, donor stewardship, digital fundraising, and strategic planning can enrol in the full programme at a special "Sprint Graduate" discount (e.g., 20% off for the first 100 enrollees).
Universal vs. UK-Specific: Key Differences
| Element | Universal Version | UK-Specific Version |
|---|---|---|
| Target Audience | Fundraisers worldwide (US, Canada, Australia, Europe, etc.) | Fundraisers working for UK-registered charities |
| Cultural Tone | Direct, confident, enthusiastic (American-influenced) | Understated, polite, self-deprecating (British-influenced) |
| Regulatory Guidance | None (focuses on universal principles) | Fundraising Regulator Code, GDPR, Gift Aid, Charity Commission |
| Objection Handling | Universal objections (time, money, trust) | UK-specific objections (data privacy, charity scandals, Gift Aid confusion) |
| Case Studies | International examples (US, Australia, etc.) | UK health charity examples (Cancer Research UK, British Heart Foundation, etc.) |
| Bonus Playbook | Face-to-Face Fundraising Playbook (universal) | UK Face-to-Face Fundraising Playbook (includes regulatory templates) |
Option 3: The Ethical Conversion Sprint
Address the global (and UK-specific) ethical dilemma in fundraising: how to increase results without resorting to manipulative tactics.
Position you as the thought leader who has solved the ethical dilemma by developing a framework that aligns donor values with charity impact, creating sustainable, long-term relationships.
Ethically minded fundraisers and charity leaders worldwide or within the UK charity sector who are uncomfortable with aggressive fundraising tactics but still need to hit ambitious targets.
"In just five days, you will learn how to increase your conversion rate by 25% without using guilt, pressure, or manipulation. By Day 5, you will have a proven ethical fundraising framework."
5-Day Curriculum (Universal + UK-Specific Elements)
Learn why high-pressure fundraising tactics create short-term gains but long-term damage. Includes research on donor fatigue, churn, and brand reputation.
UK-Specific Addition:
Reference the UK Fundraising Regulator's 2015 reforms (triggered by the Olive Cooke case) and the Code of Fundraising Practice.
Learn the 'Permission-Based Ask' framework that treats donors as partners, not targets.
UK-Specific Addition:
Explain how this aligns with the Fundraising Regulator's requirement to 'put donors first' and the GDPR principle of informed consent.
Learn how to facilitate value alignment conversations that create genuine connection.
UK-Specific Addition:
Address the British cultural tendency toward modesty and understatement.
Learn the 'Acknowledge, Affirm, Invite' framework for handling objections ethically.
UK-Specific Addition:
Address UK-specific objections related to data privacy, Gift Aid confusion, and charity scandals.
Build a stewardship system that prioritises donor satisfaction and long-term engagement.
UK-Specific Addition:
Explain how to maximise Gift Aid claims, comply with GDPR, and leverage UK-specific donor appreciation strategies.
- Video lesson, framework worksheet, and homework assignment each day
- Day 5 Bonus: Downloadable Ethical Fundraising Toolkit (Universal or UK-Specific version) with scripts, templates, case studies, and regulatory guidance
At the end of Day 5, reveal that the Ethical Conversion Sprint is just the beginning. Participants who want to master the full spectrum of ethical fundraising can enrol in the Gaign Skills programme. Also offer a Certification in Ethical Fundraising as a premium upsell for participants who want to distinguish themselves in the job market.
Implementation Roadmap
Build separate landing pages for Universal and UK-Specific versions. Use geo-targeting and LinkedIn ads to drive traffic.
Segment by geography (UK vs. international) and send tailored invitations highlighting specific benefits.
Partner with Institute of Fundraising, AFP UK (UK version) and AFP Global, Fundraising Everywhere (Universal version).
Run beta cohorts for each version (20-30 participants each). Collect feedback, refine content, gather testimonials.
Launch both versions simultaneously using email, LinkedIn, paid ads, and partnerships. Offer limited-time bonus.
Once you have momentum from Option 1, introduce Option 3 (Ethical Conversion Sprint) to capture the 'ethical leadership' market.
Final Recommendation
Launch Option 1A (Universal Version) and Option 1B (UK-Specific Version) first to build momentum and validate your teaching methodology. Once you have a base of engaged students and testimonials, introduce Option 3 (The Ethical Conversion Sprint) as a complementary lead magnet that attracts a different segment of the market (ethically minded leaders).
This two-pronged approach allows you to dominate both the "tactics" conversation (Option 1) and the "philosophy" conversation (Option 3), positioning you as the go-to authority in ethical fundraising worldwide.